Almost a week after Apple released their new products, including the smaller version of the iPad, the iPad Mini, Amazon created an ad that mocked the newest addition to the Apple iPad family. The ad appeared on the Amazon home page, jeering at the features of the smaller Apple tablet.
Amazon launched this ad just before the first batch of the smaller iPad got to the doorsteps of the people who pre-ordered them. The first iPad Mini delivery will be on November 2. The latest Amazon Kindle Fire HD 7 tablet computer is currently available. Meanwhile, its 8.9-inch brother will be shipped starting November 20. It seems that Amazon is persuading people to sell iPads and get the Kindle Fire HD instead of the Apple tablet.
What’s in the Ad?
The Amazon ad shows a tabular comparison between the new Apple gadget and the Kindle Fire HD 7. It presents that the former, which costs $329, is too expensive for a 7.9-inch display with 1024 by 758 pixel resolution at 163 PPI (pixels density). It then promotes the Kindle Fire HD that has a 7-inch display with 1280 by 800 pixel resolution at 216 PPI.
Since the Amazon tablet has the ability to play high definition movies and television shows at 720p HD resolution, because of its better display, it seems that the Apple tablet has no way to go against it since it cannot display them at full resolution.
Another point of the Amazon mock ad is that the Amazon tablet has dual stereo speakers. The Apple tablet, on the other hand, only has a mono speaker. The ad also borrows a quote from Gizmodo, disagreeing with Apple Chief Executive Tim Cook who said that the tablet computers smaller than the iPad Mini are not good enough. Gizmodo said, as quoted by the ad:
… your (Apple’s) 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.
So the Kindle Fire HD 7 Is Better?
However, the ad from Amazon does not mention the complete truth. It seems that Amazon’s tablet computer has all the features of the small Apple tablet, if not more. They did not mention that the mini iPad is thinner and lighter. The Kindle Fire HD’s screen is also relatively smaller than the Apple product. Moreover, the Apple tablet has two cameras, while the Amazon tablet only has the front camera. Moreover, the Apple device has access to more than 250,000 apps, while the Kindle Fire HD can only offer a few. With that in mind, you might back out of selling your iPad for an Amazon tablet.
Pundits believe that consumers do not buy a tablet computer for pixels and memory storage. What people want in a tablet computer is access to thousands of applications in the ecosystem of the company. The application ecosystem is notably still being led by Apple.
In other words, although companies can fight the iPad Mini with their tablets’ display with higher resolution, Apple still has the most abundant ecosystem of quality apps.