Internet and social networking activities are very much a part of our daily lives. We check out emails upon waking up, we go through our Facebook walls and updates early in the day and kept on logging in 3 to 4 times a day or even more to check the latest news or other social networking sites, be updated with our jobs or other internet marketing business, read e-books and do some bank transactions online.
Whereas before, we rely only on television, radio, newspapers and magazines to get the latest trends and updates worldwide, now in just a click of a mouse or keypads – and voila we are immediately linked with trending issues and latest happenings in every part of the globe in real-time.
Here in the Philippines, the former are what we call the “traditional medium,” where messages or contents are usually the same and the sender has absolute control over its content. The latter is what we call the “new medium,” an interactive form of communication and is primarily based online. It provides us a wide variety of messages depending on the individual needs and interests of online users. New media is about internet, emails, podcasts, social networking sites, text messaging, blogs, chat, web streaming, virtual world, and more.
Who among us now, in one way or the other, are not actually involved in the so-called “new media?” Data from the TNS Digital Life 2012 press release revealed that internet is now the 2nd source of information and entertainment among majority of Filipinos. The TNS data bared that eighty-nine percent (89%) of Filipinos still rely on television for information and entertainment purposes, 45% on internet, 36% on radio, 12% on newspapers and 4% on magazines. Even our relatives abroad rely on internet to get in touch with their loved ones – either through Skype or Facebook messaging and chat – rather than through the usual telephone landlines or cellular phones.
And what does this tell us? That “new media” is no stranger to us anymore. Internet is so much part of our daily lives today as compared to the time when internet was introduced in our country in the early 1990’s. In fact, most of us in our families, young or old alike, and in whatever income class we belong to, are members of various social networking sites. Agree?
What makes internet click in the Philippines? Why is it so popular aside from being one of the sources of information and entertainment for Filipinos?
Well, internet connects people. Group of people with specific concerns, interests and needs like car lovers, pregnant women, schoolmates, families, friends and the likes communicates and connects with each other using this thing also widely known as world-wide web. It also makes collaboration of programs and projects within an organization or a community much easier. And last but not the least, it makes it possible for anyone to create, modify, and share contents, information and services to other users making it more interactive and valuable in generating feedback much faster.
Therefore, internet can be considered as one of the hotline and lifeline of communication. For it provides us updates on real-time fast. It shows movement, builds excitement, creates impact, shows the real emotions of people, provides different points of views and somehow recognizes the faceless heroes of our times.