Home Insurance Building an Insurance Business - How to Find Quality Sales Agents

Building an Insurance Business – How to Find Quality Sales Agents

There are many aspects of building a successful insurance business. In addition to finding a great location for your office, marketing yourself as an agent and building a good customer base, finding quality sales agents is essential if you want to be a success. So what’s the best way to find great insurance agents that can work in your agency? Here are some tips you can use to increase your business’s success with quality agents.

Have a Great Office Building

If you want to attract some of the best insurance agents in your area, one of the best things you can do it have a great place for them to work. This will include a great location that agents will be happy to work from. But in addition to that, your office building should have attractive office spaces that you can offer to the agents that you hire. Offering each of them an office that they will be proud of having their clients visit will make them want to come to your agency instead of your competitions.

Make Them Feel Important

One of the best ways to attract new agents to your business and keep the good ones is to make them feel important. If they feel like they are a vital part of your agency and its success, they are more likely to continue working for you and put their best efforts into increasing the customer base. There are several things you can do to make them feel important. One of the best ways is to delegate tasks to them that are important to your business. You can’t do everything yourself so find out what certain agents are good at and have them do tasks that utilize their talents and skills. When they see that you trust them and have confidence in them, they are going to give 110% every day.

Be a Good Example

Setting a good example for agents working at your company is a great way to motivate them to give their best effort. If they see you coming into the office several hours late each day or taking several days off each week, they aren’t going to be motivated to achieve the success that you’re hoping for. But if they see you being in the office when they get there and still being there when they leave for the day, they will be more motivated to put their best efforts into attracting more customers and selling premium policies.

Treat It Like a Real Job

While selling insurance is a great way to earn a living and provide for your family, it’s not the traditional job of working an 8-hour work day, getting a salary and calling it a day. Many agents get sucked into the idea being able to work short days and slacking off. But if you treat your agency like a real business and expect your agents to treat it like a real job, you’ll see them perform better and more effectively.

These are just a few ways you can attract agents to your company, motivate them to reach their potential and keep them happy so they stay with you. If you are patient and implement these suggestions, you’ll see your sales success skyrocket.


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