Email marketing is still the best method for building a real relationship with your target audience over time. Emails can sit in a person’s inbox for some time and they can also be a long format, giving lots of interesting details about the affiliate products you wish to sell.
Getting Them on Your List
One of the biggest mistakes new affiliates make is sending the traffic they work so hard for directly to the vendor’s sales page. This means they never see these people again, and learn nothing about them.
But if your prospects are on your email list, you can market to them regularly.
Building an Email Marketing List
It can be difficult to build an email marketing list these days because people have such crammed inboxes and free newsletters are no longer the great lure that they once were. Having said that, knowing your niche and your target audience are two of the best ways to come up with an incentive they will be so eager to get that they would be willing to give you their contact information.
Two good incentives would be an eBook or eCourse on a hot topic related to your niche.
Give A Free eBook
Think of the kinds of problems people have in your niche and create an information product which offers real solutions. An eBook is a good option because you can create a PDF and they can download it easily. However, they can also grab the download and unsubscribe, so you never see them again.
Create an eCourse
An eCourse is a better solution because you can line up a number of emails in your email marketing platform’s follow-up area (autoresponder). Each of these emails can help you build a relationship with your prospective customers, positioning you as an authority. Each of the emails can also provide a context for a link to an affiliate product you wish to sell, giving you multiple chances to earn commission without seeming like a pushy spammer.
Follow-Up versus Broadcast Emails
The great thing about email marketing is you can upload several emails ahead of time in the follow-up or autoresponder section. You can do the work once, but keep in touch with the people on your list over and over again.
For example, a 7-day eCourse gives you the chance to show what you know. You can also put an affiliate link in every email. As they hear from you and read the emails, they will feel like they know you.
You can also use broadcast emails to send out special offers, such as a tie-in to a particular holiday or a great affiliate product deal they won’t want to miss.
Come up with evergreen email content that will never go out of date, and match it to great affiliate offers. Then see what a difference email marketing can make to your commissions.