At one point, way back when, insurance telemarketing for leads was as effective as insurance direct mail. However, that was over ten years Are you still trying to make a living by thinking what worked then worked then must still work now.
So many misleading articles promote how easy it is for an agent to get on the phone, handle those objections, and make a profitable appointment. Did these article writers find these reports buried at the bottom of a vault a decade ago. WAKE UP! Are you selling insurance to make a decent living or to keep riding a dying horse? 20% of people have unlisted telephone numbers, another 55% are on the do not call list. If this is not bad enough, almost all of them have cell phones.
Did you ever think they feel your phone call is much more intruding than a piece of direct mail they can pitch out at their convenience? Are they taking a nap? Just out of the hospital? Having a quick romantic interlude? Devouring a delicious hot meal? On the other hand, are they just waiting to give hell to the next person that interrupts them? You must think they are just sitting around for a phone call that can make their day. Think again, because if you do not, you will pay dearly.
You may not consider everything you just read to be crucial information about insurance agent phone calls. But don’t be surprised if you find yourself recalling and using this very information in the next few days.
You must have something better to do with your time. An insurance professional does not work at a wage ranging from minimum wage to $12.00 an hour. That is exactly what you are doing when you are making soliciting phone calls. Have you registered with the Federal Trade Commission before making even one single call? If not you are already a violator. Have you checked with both the State and National Do Not Call Lists about whom you are calling? Did you make sure you are not calling a cell phone number? Can you afford to pay the FTC a huge fine they are more than willing to collect on?
If you are the typical insurance agent, you earn about $40,000 a year. What would just one $11,000 fine do to your career? Chances are it would end it permanently. Quit acting like insurance telemarketing is the only way, or the most effective way, or even the cheapest way to obtain new clients. You are wrong on all three points.
Career life insurance agencies are the key suspect for implanting telemarketing for leads in your head. Why? It is so simple you can answer it yourself. How much does it cost the career life insurance agency to have you make hundreds and hundreds of phone calls? Now answer this. Do you know of a career life insurance agency that provides you with true leads? True leads are responses from people interested in looking at an insurance product you are comfortable at selling. With true leads, you should have a minimum 65% closing rate.
Career life insurance agencies are too cheap to provide a bounty of leads to keep you selling instead of insurance telemarketing for leads. Did you know that instead of an $11,000 fine, that amount of money invested in a quality lead acquisition program would have done miracles? Appointments from true leads would have given you substantial new sales and clients. Moreover, it should have jumped your yearly income up at least 25%.
Go ahead and let your career die with your dying horse. Just remember, there are quite a few experienced insurance agents riding high by changing their habits to meet the constantly changing insurance market.
Now might be a good time to write down the main points covered above. The act of jotting down a note will help you remember what’s important to you about making insurance phone calls.
Hopefully the sections above have contributed to your understanding of insurance telemarketing. Share your new understanding about insurance telemarketing with others.