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Life Insurance Sales Leads – Which Type of Insurance Lead Source Can Save Your Career?

Life insurance sales leads are the only way to make your career last. However using the wrong insurance lead source can eliminate you. Find out the various sources of life insurance sales leads and how they rate.

If after 2 years you do not have the fortitude, determination, and desire to beat the system, you can only buy a little extra time. Somewhere between 4 to 5 years you are able to self proclaim yourself an experienced career agent. However it is going to take guts and smart lead purchases to not burn out..Only by purchasing life insurance sales leads can you enhance your survival chances. Here is each insurance lead source, along with commentary on each method.

EMAIL BLASTING FOR LIFE INSURANCE SALES LEADS. 90% is determined on the integrity and pricing of the company with 10% relying on your message. Since 65% of email is bypassed without opening, it is risky to determine Since the life insurance agent does not see the list, it is easy to get shafted. (a) Are all the email recipients really seniors, high-income earners, new homeowners or what you wanted? (b) Are contacts that already previously replied to this thrown in? (c) did the firm’s staff add 50 of their own staff emails return responses to pump the replies up. BEWARE. Highly risky for you, highly profitable for the list owner. I personally do not know how they can possibly know by seeing an email address if the agent sells life and health or instead car insurance.

INTERNET LIFE INSURANCE SALES LEADS. For every good story here, I have heard at least 9 bad ones. Before you waste your time on free leads or a cheap internet insurance lead source ask yourself this. As a life insurance agent is life insurance sold or merely bought. Whether ‘shared” leads or “exclusive” if you received them from an internet ad, do you really believe that you have a ready, willing, and able buyer? How many people pick a random internet ad to purchase life insurance? Are they in good health? Does the internet company have a telephone agent try to sell them first? Did the internet company get the leads from another company that could not first sell the prospect? Will your closing ratio drop form 60% to 10%? Etc, etc, etc, etc…

TELEMARKETING LEADS. Prospects must be obtained from a reliable company using a HIGH QUALITY LIST. If the list was of cheap quality, so will your leads be. A reputable telemarketing firms avoids do not call fines by registering and then paying a fee for each separate area code Then their phone list must be scrubbed against the do not call list. If a life insurance agent is smart enough to pay the cost, and makes a decent overall sales profit this method can work. BEWARE of doing the calling yourself, all it takes if one wrong call. Again make sure the lead is of a true prospect and not merely a suspect.

DIRECT MARKETING LIFE INSURANCE SALES LEADS. Time tested to deliver the most bang for your buck on a consistent basis. The life insurance agent should personally purchase and select the type of prospects on the list. This presets just who the future clients are going to be. If you want the best clients, and a high closing rate, make a good choice on your list purchase. A quality list provider may very well supply the life insurance agent with a printer/mail house. Ask the list provider if the you, the life insurance agent, can get a discount by using your name. On 5,000 or more sales mailers, this could save you hundreds. Either the list provider or printer might be able to give you proven tips so you response rate increases considerably. You completely control your insurance lead source this way.

YOUR OWN CLIENT LEADS. The life insurance agent’s client or the extended family will often be purchasing more insurance products during the next 10 years. Why should it be from you? Another agent might even replace your coverage. What have you done for your client? Dollar stores sell cards for 2 for a buck. Are you too cheap to send out birthday cards, anniversary, new birth, holiday, or thank you cards?

FREE LEAD TIP. Here’s a free effective tip for a life insurance agent. On your client’s birthday, send him a tax-deductible $10.00 gas certificate inside the birthday card. Now you have a real reason to call again. You are making sure he got the card. Ask if there are any new arrivals or big events with the extended family. Your client will be very receptive. Better yet if you want more than a great lead, and need a sale, try this. Two days before his birthday, you arrive unannounced around 7:00 with a pepperoni and cheese large pizza that was just picked up. In addition, include 1 large candle. Tell him you are busy and can only stay a few minutes, and this is how you treat your clients. Have a slice, gather some good facts, and set up a selling appointment.

You will make his day, his family’s day, and your next sale.

You can never have too many quality life insurance sales leads.


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